Webster
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Webster’s Revised Unabridged Dictionary · 1913

hype

hype v. t. 1. to publicize [e.g. a product or a future event] insistently, in a manner exaggerating the importance of; to promote flamboyantly. [wns=1] [WordNet 1.5]

2. To stimulate or excite (a person); — usually used with up, and often in the passive form; as, she was all hyped up over her upcoming wedding. [PJC]

hype n. Intense publicity for a future event, performed in a showy or excessively dramatic manner suggesting an importance not justified by the event; as, the hype surrounding the superbowl is usually ludicrous. [PJC]

Webster’s Revised Unabridged Dictionary, Noah Porter, editor (Springfield, Mass.: G. & C. Merriam, 1913). Public domain. Text as transcribed by MICRA, Inc., from Project Gutenberg. Changed for Deep Dive Bible: Greek, which our source spelled in Latin letters, set in Greek letters; entries of one spelling merged into one article.